Digital marketing is a vast and dynamic field. To navigate it successfully, it's crucial to understand the main terms and how they relate to one another. Think of Internet Marketing as the overarching strategy—a whole army—with specialized, distinct units making up its force.
What it is: This is the broadest term. Internet marketing encompasses all activities aimed at promoting goods and services online. Core Goal: To attract potential customers online, convert them into buyers, and increase profit.
What it is: Optimization for search engines. How it Works: This is like tuning your website so that search engines (such as Google or Yandex) consider it the most useful and display it as high as possible in the free (organic) search results when people search using specific keywords. You don't pay the search engine for the display; you invest in improving the website itself and its content. Key Feature: Long-term, stable results. It requires time (usually several months) to kick in, but afterward, the traffic is free.
What it is: Paid advertising that is displayed to a user based on their context (their search query or interests on partner websites).How it Works: These are the ads you see labeled "Ad" or "Sponsored" at the top of search results or as banners on various websites. You pay per click (PPC - Pay Per Click), meaning you pay for every person who clicks on the ad and is directed to your site. Key Feature: Instant results. Ads launch immediately, and traffic flows quickly. However, as soon as the budget runs out, the advertising stops.
What it is: Marketing on social networks (Facebook, Instagram, Telegram, LinkedIn, etc.).How it Works: Promotion through content creation, engaging with the audience (community management), and running targeted advertising (paid ads specifically tailored to a concrete audience based on gender, age, interests, etc.).Key Feature: Builds relationships with the audience, increases brand awareness, and generates engagement and traffic from social networks.
